How do people find you on the Web?
If you’re using the Web to promote yourself, it’s important to know how people are finding you. Every now & then I check out how people find my videoconference blog – one of my major promotional tools. Below is a snapshot of my blog from 17 Sept.
There are various ways to find stats on your blog – depending on what platform you use. WordPress (my favourite FREE blogging software) provides a number of stats, but I like Feedjit – which is a free app I’ve put in the sidebar of the blog (L-hand side). More on that in another post….
A check of traffic in the last 4 days revealed the following:
- 3% came from a Yahoo search (wow – didn’t know anyone used that anymore!!!)
- 7% came from a link on another blog
- 12% came from Twitter
- 15% came from a website that has a permanent link to my blog
- 27% came directly ie they have me bookmarked or on an RSS feed
- 36% came from Google searches
Interesting stuff & there are some pointers there as to where I should spend my energy for the greatest return. Even more interesting is to see what terms people use to search & subsequently find you. Here’s what some backtracking through Feedjit showed me:
- Someone from Canada searched on ‘hold a video conference’ and my blog came up 170 out of 22,700,000 results.
- Someone from Florida, Moscow & Jakarta searched on ‘CUVC’ (a new product in my industry) and my blog came up 2nd out of 72,300 results.
- Someone from Minnesota & India searched on ‘define telepresence’ and my blog came up 3rd out of 200,000 results.
This gives me some good information about what people are currently interested in & therefore the topics I should be covering and the terms I should be using for the best search engine results. I might add that I pay no fees to anyone to attain the great results in the above searches – I just keep providing good information that others read, pass on & link to. Something that you can do on your blog to get yourself high in the ratings 
