Social Media presentation & workshop

In August I have the pleasure of presenting a series of breakfasts and workshops for International Customer Service Professionals (ICSP) in Brisbane (10th), Sydney (11th) & Melbourne (12th).

The breakfast presentation will address the topic : How can Social Media benefit our business?

A recent Nielsen report found that 70% of all Australian businesses intend to use social media in the coming year. Is your business one of them? Although 26.5% of Australian businesses now have a Facebook presence (17% on Twitter, 10% on YouTube and 5% on MySpace), the Nielsen study revealed a high level of concern about ownership and control issues around these social media platforms and their impact on customer relationships. Should you be concerned?

This presentation will address social media in terms that you can easily understand and apply to your business. It will cover:

  • What social media tools you could be using to boost your business.
  • How you can use social media to your advantage.
  • How some businesses are using social media.
  • How you design a social media strategy.

Panel members will also share their enormous breadth of experience in deploying social media within their business – warts and all….

Click here for more information and registration.

This Event will also be followed by a 2 hr Workshop: Designing a Social Media Strategy

You’ll learn about a variety of social media tools including how to design a social media strategy using the most appropriate tools for YOUR business. This workshop will focus on the use of social media to build brand awareness, communicate with customers and market your products/services. At the completion of the workshop you will have:

  • an overview of the most popular social media tools
  • understand how to use social media to engage with your customers
  • know how to build trust and reputation for your brand
  • have a 5-step planning process for HOW to use social media in your business
  • begin planning your social media strategy

Click here for more information and registration.

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