Google Instant

Google Instant is a new search enhancement that shows results as you type. Instant is based on the belief that people type slowly, but read quickly – hence you can scan a results page while you type.

Google claim that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search” and that seeing results as you type helps you formulate a better search term by providing instant feedback.

Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Users on domains other than can only access Google Instant if they are signed in to a Google Account.

Here are some “Did you knows” from Google:

  • Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
  • 15 new technologies contribute to Google Instant functionality.

You can read more about Google Instant at the Google Blog.

Read more and watch an interview from cnet looking at Instant in more depth.

Below is a video from Google explaining Instant

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