- Let people know who you are. Fill out your profile, add a link to your website and add a photo or logo. Carefully choose keywords that describe your business – this will get you a higher ranking in searches.
- Be where your customers are. There’s no point being on Facebook if your customers are on Twitter. Find out where they hangout online, and when.
- Be social – it’s a conversation. Build a community where you can engage in conversations with your customers.
- Share relevant and interesting content. Don’t just push your own products or services – be generous and share resources and ideas you find.
- Harness the power of groups. Facebook and LinkedIn have thousands of groups. Join some relevant groups and post useful information. Start a group of your own and invite people to join.
- Track and measure. There are a number of tools (many of them free) that will track what people are saying about your business. Don’t just measure numbers – measure behaviours eg how much they interact or whether they sign up for something.
- Give them what they like. Does your community like sharing stories, photos, music? Find out what they like and communicate in this way.
- Listen, listen, listen. This is not a channel for you to shout your marketing message. Listen to what your community is saying and respond. Market softly.
- No need to be everywhere. You don’t need to be using every social media channel. Choose one and do it well, then add more channels if you have the capacity to manage it.
- Do it well or not at all. There’s only one thing worse then not doing social media – and that’s not doing it well!
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